Leadership

Sina is a technical entrepreneur in artificial intelligence, machine learning and systems engineering, with more than 20 years of experience. He was a founding engineer at Avigilon, an innovator in the surveillance market acquired by Motorola for U.S.$1.2 billion. He was then a major contributor to the SageMaker Reinforcement Learning service used to train AI for robotic simulation at Amazon Web Services (AWS). He holds 10 patents in the fields of AI, digital imaging, image processing, and media streaming. Sina holds a Bachelor of Systems Engineering from Simon Fraser University.

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Joseph Lee is a seasoned financial executive with over 25 years of experience in financial management, corporate strategy, and business leadership and investor relations. He specializes in high growth, startup environments, excelling under uncertainty and driving companies toward profitability and growth. With a strong track record as a CFO, he is known as a go-to CFO for growth-stage companies, guiding companies through aggressive scaling, managing functions like finance, operations, investor relations, and audits. Joseph is known for his hands-on, results-driven approach and has worked with both Canadian and U.S. public companies. Joe’s experiences include Coastal/Clearly Contacts where he joined the Company at start up, saw revenue grow from $3M – $250+M and where he took the Company public. Other experiences include taking Dietary Supplement Company from idea to $120M+; Terramera, a cleantech company, and Flair Airlines which had revenue growth from $30M to $500M+

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Peter Brouwer is Senior Vice President of Global Sales at Apera AI, where he leads commercial strategy and global expansion for the company’s industry-leading 4D Vision technology. With over 25 years of experience in industrial automation, Peter previously held senior leadership roles at Omron Automation and Honeywell, where he scaled sales teams, drove multi-region growth, and led robotics and AI-driven transformation strategies across North America. Known for his customer-first approach and deep expertise in manufacturing innovation, Peter brings a proven track record of building high-performing teams and delivering results across the automotive, life sciences, and industrial sectors.

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Nick has 13+ years of experience in automation sales and leads sales activities for Apera AI. Before joining Apera, he started the Indiana branch of a major systems integrator and grew the territory to be the largest in the company. Nick holds a Bachelor of Science in Manufacturing Engineering Technology from Ball State University.

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As Vice President of Marketing at Apera AI, Genèse Castonguay leads global marketing strategy to accelerate adoption of 4D Vision in industrial robotics. A seasoned executive with over two decades of experience, Genèse has built and scaled high-performing marketing teams across SaaS, medtech, and AI-driven companies. Her work has driven triple-digit growth, major brand transformations, and global category leadership. Known for combining data-driven strategy with creative storytelling, she excels at turning complex technology into compelling campaigns that drive engagement, revenue, and customer advocacy. Genèse was named Best Canadian Executive by the Stevie Awards for Women in Business.

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Robert leads Apera AI’s global People function, with a focus on talent acquisition, performance, culture, and organizational development. He brings over 30 years of international experience in employment law, HR leadership, leadership development, and executive coaching. He has held global HR roles across North America, the Middle East, and Asia-Pacific, and has advised startups and enterprises through scale-up, transformation, and change. He enjoys giving back to the profession and community by teaching graduate-level courses in HR and leadership and is a Fellow of the Centre for Evidence-Based Management. A lifelong learner, he is currently enrolled in a Doctorate in Business Administration program with a specialization in ML and AI.

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Jamie serves as the Director of Engineering at Apera AI, bringing a wealth of experience in software development and engineering management. With a career spanning 15 years in the field of imaging devices and computer vision, Jamie has played a pivotal role in driving technological advancements and overseeing large-scale development teams. His notable leadership experience includes managing a team of over 60 engineering professionals at Motorola Solutions, where he was responsible for the successful delivery of multiple product lines. Jamie holds a Masters of Applied Science with a focus on Computer Vision, and a Bachelor of Systems Engineering, both from Simon Fraser University. Jamie was born and raised in Vancouver, BC and enjoys cycling, hiking, and skiing on the local mountains.

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Aleksey is a specialist in machine learning for computer vision and applied mathematics, with over 8 years of hands-on experience in similar roles within the technology startup landscape. His professional journey also encompasses a solid foundation in operations research and business analytics. Aleksey holds a Bachelor of Science in Mathematics and a Master of Management in Operations Research, from University of British Columbia. Aleksey has travelled to over 50 countries, but these days skis about 50 days a year.

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Ralph is a founding engineer at Apera AI and an innovator with 20 years of engineering experience crossing software engineering, electronics/electro-mechanics, robotics, computer vision and graphics, and machine learning. He holds patents for electro-mechanical control systems, and at Avigilon he led the technical development of multiple products, including their flagship surveillance camera platform prior to their $1.2 billion acquisition. He holds a Bachelor of Science in Engineering Physics from the University of Alberta, and a Master of Science in Engineering from ECE Paris.

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L. John Shipley is a seasoned engineering and customer success leader with over 25 years of experience in industrial automation, robotics, and operational management. His career spans hands-on controls engineering, large-scale project execution, and executive leadership across global manufacturing environments. As Director of Customer Success at Apera AI, he leverages his deep technical expertise in PLCs, robotics, and system integration—combined with an MBA in International Business and a Professional Engineering License—to lead a global team supporting AI-powered, vision-guided robotics systems. His background uniquely positions him to bridge the gap between complex AI technologies and real-world customer implementation, ensuring successful onboarding, technical adoption, and long-term value realization for customers worldwide.

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